ef77 Privacy Policy
ef77 is committed to protecting the personal information of every user who registers and plays on the platform. This Privacy Policy explains what data ef77 collects, why it collects it, how it is stored and protected, and what rights you have over your personal information.
Table of Contents
01 Introduction & Scope 02 Personal Data We Collect 03 How ef77 Uses Your Data 04 Legal Basis for Processing 05 Data Sharing & Third Parties 06 Data Retention 07 Data Security 08 Cookies & Tracking 09 Your Rights 10 Minors & Age Restrictions 11 Changes to This Policy 12 Contact & Data Requests1. Introduction & Scope
This Privacy Policy ("Policy") applies to all personal data collected by ef77 in connection with the ef77 online casino and sportsbook platform, accessible at ef77.app. It applies to all users regardless of their location, including players based in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, and across Pakistan.
By registering an ef77 account or using the ef77 platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not consent, you must not use the ef77 platform.
This Policy should be read in conjunction with ef77's Terms & Conditions and Responsible Gaming Policy. In the event of any conflict, this Policy governs ef77's data practices.
2. Personal Data We Collect
ef77 collects personal data across several categories depending on the nature of your interaction with the platform. The categories of data collected are described below.
2.1 Registration Data
When you create an ef77 account, we collect:
- Full name
- Date of birth (for age verification purposes)
- Pakistani mobile number (for OTP verification and account security)
- Email address
- Password (stored in hashed, non-recoverable form — ef77 cannot access your plaintext password)
- Country and city of residence
2.2 Identity Verification Data
ef77 may request the following documents as part of Know Your Customer (KYC) verification, particularly before processing withdrawals above a threshold amount:
- Copy of Pakistani CNIC (Computerised National Identity Card) or other government-issued photo ID
- Proof of address (utility bill, bank statement) dated within 90 days
- Selfie or live photo for identity matching
2.3 Financial & Payment Data
When you make a deposit or withdrawal on ef77, we collect:
- Payment method type (e.g., JazzCash, Easypaisa, bank transfer, card)
- JazzCash or Easypaisa account number associated with the transaction
- Bank account details (account title, IBAN) for bank transfer transactions
- Transaction amounts, timestamps, and reference numbers
ef77 does not store full card numbers. Card transactions are processed through regulated payment processors, and only the last four digits and card type are retained by ef77 for reference.
2.4 Usage & Technical Data
ef77 automatically collects technical data during your use of the platform, including:
- IP address and approximate geolocation (country/city level)
- Device type, operating system, and browser
- Session timestamps, pages visited, and navigation patterns
- Games played, bets placed, amounts wagered, and outcomes
- Login history and security events (e.g., failed login attempts)
2.5 Communication Data
If you contact ef77 support — via live chat, email, or any other channel — ef77 retains records of that communication, including your message content, timestamps, and the resolution reached. This data is used to resolve disputes, improve support quality, and maintain account security records.
3. How ef77 Uses Your Data
| Purpose | Data Used |
|---|---|
| Account registration and authentication | Name, mobile number, email, password hash |
| Age and identity verification (KYC) | Date of birth, CNIC, selfie, proof of address |
| Processing deposits and withdrawals | Payment method details, transaction records |
| Fraud detection and anti-money laundering (AML) | Transaction patterns, IP address, device data, login history |
| Responsible gaming monitoring | Gaming history, session data, deposit patterns |
| Platform security and abuse prevention | IP address, login history, device fingerprint |
| Customer support | Communication records, account data |
| Service improvements and analytics | Anonymised usage data, technical logs |
| Promotional communications (where opted in) | Email address, mobile number, gaming preferences |
ef77 does not use your personal data for any purpose not listed above without your prior consent, except where required by law.
4. Legal Basis for Processing
ef77 processes personal data on the following legal bases:
- Contractual necessity: Processing required to register your account, operate your PKR wallet, process deposits and withdrawals, and deliver the gaming services you have contracted with ef77 to receive.
- Legal obligation: Processing required to comply with applicable anti-money laundering (AML), Know Your Customer (KYC), and age verification obligations imposed on gaming operators.
- Legitimate interests: Processing for fraud detection, platform security, responsible gaming monitoring, and service improvement where ef77's legitimate interests are not overridden by your rights.
- Consent: Processing for marketing communications and non-essential cookies, where you have given explicit, informed consent. Consent may be withdrawn at any time by contacting ef77 support or adjusting your account communication preferences.
6. Data Retention
ef77 retains personal data for as long as is necessary to fulfil the purposes described in this Policy or as required by applicable law. The following general retention periods apply:
- Active account data: Retained for the duration of your ef77 account and for a minimum of 5 years following account closure, in compliance with AML record-keeping requirements.
- Transaction records: Retained for a minimum of 5 years from the date of the transaction.
- Identity verification documents: Retained for the duration of the account and for a minimum of 5 years following account closure.
- Support communications: Retained for 3 years from the date of the communication unless there is an ongoing dispute requiring longer retention.
- Technical and usage logs: Retained for up to 24 months for security and fraud detection purposes.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with ef77's data deletion procedures.
7. Data Security
ef77 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Key security measures include:
- 256-bit SSL/TLS encryption for all data transmitted between your device and ef77's servers
- Bcrypt or equivalent hashing for all stored passwords — ef77 cannot retrieve your password in plaintext
- OTP-based mobile verification for account registration, password resets, and high-risk actions
- Role-based access controls limiting employee access to personal data on a need-to-know basis
- Regular security audits and penetration testing of ef77's platform infrastructure
- Encrypted storage of identity documents and sensitive KYC materials
9. Your Rights
Subject to applicable law, you have the following rights in relation to your personal data held by ef77:
- Right of access: Request a copy of the personal data ef77 holds about you.
- Right to rectification: Request correction of inaccurate or incomplete personal data.
- Right to erasure: Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to ef77's legal retention obligations.
- Right to restrict processing: Request that ef77 limit its processing of your data in certain circumstances.
- Right to data portability: Request a structured, machine-readable copy of the personal data you have provided to ef77.
- Right to withdraw consent: Where ef77 processes your data on the basis of consent (e.g., marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.
- Right to object: Object to ef77's processing of your data for legitimate interests purposes, including direct marketing.
To exercise any of these rights, contact ef77 at [email protected]. ef77 will respond to valid requests within 30 days. ef77 may request identity verification before processing certain data requests to prevent unauthorised access to your personal information.
10. Minors & Age Restrictions
ef77 is strictly an 18+ platform. ef77 does not knowingly collect personal data from persons under the age of 18. If ef77 discovers that it holds personal data belonging to a person under 18, that data will be deleted immediately and the associated account closed.
If you are a parent or guardian and believe a minor has created an ef77 account or otherwise submitted personal data to ef77, please contact [email protected] immediately with details of the account so that ef77 can investigate and take appropriate action.
11. Changes to This Policy
ef77 may update this Privacy Policy from time to time to reflect changes in its data practices, applicable law, or platform features. When ef77 makes material changes to this Policy, it will:
- Update the "Last Updated" date at the top of this page
- Display a notice to logged-in users on their next session following the update
- Where required, seek fresh consent for new processing activities
Continued use of the ef77 platform following publication of an updated Privacy Policy constitutes your acceptance of the revised Policy. ef77 recommends reviewing this page periodically to stay informed of any updates.
12. Contact & Data Requests
For all privacy-related enquiries, data access requests, consent withdrawals, or concerns about ef77's data practices, please contact the ef77 data team:
Email: [email protected]
Subject line: "Privacy Request – [Your Account Username]"
Available: 24/7 in English and Urdu
Response time: ef77 aims to respond to data requests within 30 days.
ef77 takes all privacy concerns seriously. If you are unsatisfied with ef77's handling of your data request, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.
Play at ef77 with Confidence
You've read our Privacy Policy. ef77 keeps your personal data secure, never sells it, and gives you control over it. Register today and experience Pakistan's most trusted online casino and sportsbook — JazzCash and Easypaisa deposits, PKR wallet, 24/7 support.
18+ only | Real money gaming | By registering you agree to ef77's Privacy Policy and Terms & Conditions.